Muffins.co.nz

An English muffin is a round yeast-leavened bread enriched with butter and milk, often served at breakfast in the United States and Canada. An English muffin is cooked on a griddle, so that the first side cooked tends to be flatter and firmer. Cooking on the griddle causes a spongy interior with many nooks and crannies. They usually have a white floury band around the circumference and have a bit of grain meal loose on the outside. English muffins differ from the crumpet somewhat, in that the dough is usually drier to start with, so that a muffin ring is not required to hold the batter's shape, although one is often used.

Ten years ago the "English Muffin" was unknown and (as far as I can tell) was introduced to New Zealand by Macdonalds as the major theme of their breakfast offerings. since then it seems to have been adopted as a normal part of Kiwi food.